Dream. Believe. Achieve.
Over two and a half decades, we have established ourselves as a global branded house catering to health and human services. We have carved a niche for ourselves with a robust offering of products and services, and our brand identity reflects and enhances CITI's diverse products and services portfolio.
Through our brand book, we strengthen our brand identity, communicate our message effectively and consistently, and spark brand perception and recall.
Logo Philosophy
Logo Usage
The CITI logo is used for all documentation and marketing material such as presentations, website, advertising, stationery, and more.
It is mandatory that all three components - logotype, symbol and tagline are visible in the final representation.
The CITI logo should always be surrounded by a minimum clear space - denoted by ‘x’. Ensure that no other graphical element or text encroaches into the clear space, and that the logo is set well within the live area of the document.
Download our Logos
Standard Logo (Full Color) For Print | For Web
Alternate Logo 1 (White) For Print | For Web
Do’s and Don’ts
Each of these react with backgrounds of different colors and intensities in their own unique way. Make sure the logo does not compromise on legibility or form. Avoid using the logo on backgrounds with gradients, photos or textures.
Color Palette
