Helios harnesses popular cost effective techniques for retailers to enable their shoppers to make that very important transition from Zero to First Moment of Truth inside their store.The Zero Moment of Truth refers to the interactions between the shopper and the brand before the consumer has even seen the physical product on a store shelf. This is also called “pre-shopping”. Examples are comparison shopping for products online, reading product reviews or endorsements online, etc. Note that these are not just happening elsewhere, but often, inside your store. First moment of truth denotes a moment where a shopper first interacts with a product on the store shelf. Examples are looking at the product package in the store, talking with a salesperson or associate about the product. Helios enables a superior in-store shopping experience for you to transition the shopper from the Zero to the First Moment of Truth which climaxes to an inflection point when the shopper buys your product.